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When it comes to online marketing and reaching new potential customers – Facebook is unignorable in this race.
A Facebook campaign can be of a huge benefit to small, medium, and large high-end organisations. In this article, we have listed the top 10 benefits Facebook has for business, at every stage of the sales motive.
We will be sharing a few advantages on why we must add Facebook strategies into our marketing mix.
Let’s get started!
Wider Audience: The main focus across different digital marketing styles is increasing our reach, so that we have more potential customers to target with our products or services. Undeniably, Facebook is the best platform, offering the largest user base. As per the latest study, it is claimed that there are three billion active Facebook users worldwide by Statista.
In short, no matter what kind of business you deal in, Facebook offers the best potential audience with its massive number of users. It is also good to know that 62% of users fall between 18 and 34 years old, whose purchasing power is estimated to greatly grow across the following years as they get into jobs and new homes.
Best for both b2b & b2c markets: Facebook can align with both B2B and B2C easily. The strategies and plans are best to offer all kinds of businesses around the world. While many can see how Facebook faciliates business to consumer trading, many overlook how well it performs in business to business models as well. Experts say that businessmen spend 74% more time on Facebook than other people on the platform.
B2B is more competitive, so if you follow this model of trading you must be sure that you use the marketing capabilities that Facebook has. Facebook gives the best platform to reach potential customers with a great conversion rate. With the right targeting, ad format, messaging, any business can grow.
With sales, best for engagement: Facebook is one of the best platforms, that works well with users on any engagement journey. With the best ad formats and targeting options, any business can grow their business and boost engagements easily. Facebook has a lot to offer in the awareness stage; with sponsored stories, viral videos, and carousel style ads for a better and browsable look. The main objective is to excite potential customers about the services/products and convert them into leads.
Transparent audience: One of the biggest benefits of Facebook marketing is transparency. Many experts say that Facebook’s audience reach is highly transparent. And with customised campaign plans, you can easily control the user base, region, location, age group, etc to properly target your ads.
Psychographic target base: Next in the list is the demographics features that can be customised in the Facebook campaigns. With this, we can predict the lifestyles, values, interests and purchasing needs of the users and choose the potential customers to show the ads to.
Target competitors: There are many factors that you can use to distinguish your competitors and design a campaign on Facebook, accordingly: using some things they do well, and setting yourself a part with they might not. With the help of the desired brands, you can fetch the potential customer and boost your sales easily. By creating an audience with those who have an interest in your competitors, the business can easily boost with a single campaign.
Many ad formats to choose from: Next in the list would be the variety of formats in the ads that brands can choose from. With more than 10 types of varieties to choose from, any business can gain potential customers. Through strong user-generated content, Facebook campaigns can be greatly beneficial for sales and the growth of the business.
Boost traffic: One of the biggest advantages of using a Facebook campaign is traffic and engagements. It also allows you to track referral traffic to your website. By adding the relevant website link at the Facebook campaign, those who read your ad can easily be redirected to the website.
Performance measurement: With the help of Facebook, brands can easily measure the performance of the campaigns and continue as per the results directed. Facebook displays an extensive set of metrics that includes views, clicks, likes, shares, etc.
Retaining old customers: Through frequent ad campaigns, you can easily retain our customers in the long run by advancing more trust in the brands when they see you more around their feed. With an increase of conversions, engagements, and referrals – you can easily bring your business to the next level.
Let’s Wrap Up
With more than ten benefits in using Facebook campaigns, you can see that you can easily promote your brands online. We hope you like our blog. For more related information, please stay updated.
