A customer review is very crucial for local businesses to grow. When a person searches for a business like yours and your company is listed with a five-star rating and reviews from many other customers, then you see an improvement in your profits.
User-generated reviews also create a good reputation for your business, whether you own an online firm or a shopping complex in an up-and-coming neighbourhood.
Although you provide an excellent service and offer quality products, waiting for customers to go on Google Reviews to leave a rating and comment isn’t always a reliable way to build user reviews.
You need to be proactive!
Steps to Encourage More Reviews
- Approach your customers at the right time
Approaching your customers at the right time is always crucial. Don’t ask for reviews if you’re not sure that the customers are happy with the product or service they got. There will be times when the customer receives a wrong item, a defective product, or they’re in the process of getting a product exchanged.
You need to ask for reviews when you’re certain that the customer made a successful purchase.
Such times would be:
- If they have posted something regarding your product
- If they tag you or your brand account on social media
- If they are purchasing frequently
- If they repurchase the products
The right time to ask for reviews isn’t limited to the ones listed above. The buyer’s behaviour and the journey will depend on your company. To analyse and judge when would be the best time to approach your customers for a review.
- Personally ask your customers
If there are customers who are most active on social media and have the power to influence more visitors to buy your products or services, then ask them personally to reach out to customers in a subtle way.
Call to see how they’re doing. Then ask them if they would post their review on your website or if they can record a video that would also be great content to add to your pages.
- Ask your customers through email
One of the effective ways to approach reviews is via emails Which means that you’re also tying ratings, testimonials, or reviews to actual customers. It will be easy to monitor as emails can also be automated. It will also allow you to evaluate who are your satisfied and loyal customers and approach the ones who will likely recommend your business to others.
- Encourage more Google Reviews
Google reviews are gaining popularity and are growing rapidly in online reviews compared to other review sites.
Once you’ve activated your Google My Business account, you can access google reviews. It’s rapidly gaining popularity as it is not only easy to see and access but also improves your local search ranking.
Improving your local SEO is important because a customer’s online experience starts with search engines, and Google is the largest search engine in the world.
Claim your Google My Business profile to get more google reviews. Make sure that your listing stands out. Fill in the primary and relevant business information and activate your google my business account. You can also include keywords.
Add high-quality images so that your listing stands out and attracts a more significant number of people. Google listings help relay a visual story. Anyone would like to see what your products and store looks like.
- Collect reviews from third-party review sites
Collect reviews from third-party review sites and create multiple spaces for your customers to leave reviews. Be active on various listings sites like Yelp, Amazon, Google, Facebook, and others relevant to your business. Collect reviews from these sites and post them on your webpage.
- Optimise your web pages
An effective web design has a significant impact on user experience. Apart from a user experience, it also provides site visitors with what they need. With easy access to platforms, they can communicate their concerns or experience with your products or services.
If you’re active on social media, you can also link or post your website badges somewhere in your account.
Reviews and other forms of user-generated content is now crucial factors that can affect the purchase decisions of the customers,
If you’re a local business firm, reviews can boost your local SEO and increase your local visibility. Google detects the users’ locations who posted the reviews and will recommend your business to users in the same area.
People are Talking About Your Business Online
When a user lands on your website, they will consider how your website looks and how easy it is to use. Technical aspects aside, the next thing they’re going to be concerned about is the product.
Many questions will go through their minds. Does the item work? Will it look the way it does in the picture? Is it the right product to buy? Is the vendor trustworthy?
These questions can only be answered and validated by user reviews and ratings.
Why Are Reviews Important for Sales and Local SEO?
Imagine you’re in a restaurant, and someone complains loudly about the soup having a bad taste. Chances are, you’re going to avoid ordering the same soup or leave the restaurant altogether because the food is questionable or bad.
Word-of-mouth is still a powerful kind of marketing because they are testimonies from real people, and user-generated content is the equivalent of word-of-mouth online.
More than four negative ratings about a product or brand can hurt sales by 70 per cent. One bad review can have 35 percent of visitors opt-out from buying an item.
. Here are the essential benefits of reviews and ratings:
- Influence purchase decisions
Consumers trust the verdict of other consumers, and it will push them to consider purchasing an item or a service.
Often, people who are reading reviews are already interested in buying and are just looking for confirmation that the product is right for them.
Aim to encourage positive reviews; otherwise, negative reviews can push users to your competitors.
- Boosts your business’s credibility.
Once your product proves its effectiveness in real-world use, more people will be interested in purchasing one for themselves. Positive reviews validate that what your product claims to do is valid. This will then boost their confidence and assure them that you are a brand they can rely on.
- Gains customer’s trust
Positive reviews validate your brand and everything you said it stands for. This will gain people’s trust and will likely recommend you to their family and friends.
Users usually write long comments, expressing everything they’ve experienced, and most of the time, it’s what other users are also looking for. Their reviews also provide Google crawlers with more contextual information, helping them validate your page and recommend it to more users.
These are some of the best ways to grab more professional reviews. Get your company good reviews and allow your local SEO to boost up. Call us on 1300 269 414 today to know more about the best seo agency in sydney!