user's Blog!
  • Arts
  • Automotive
  • Business
    • Construction
    • Education
    • Finance
    • Real Estate
  • Home Improvement
    • Health
  • IT & Technology
    • News & Media
    • Shopping
  • Travel
  • Contact
user's Blog!
  • Arts
  • Automotive
  • Business
    • Construction
    • Education
    • Finance
    • Real Estate
  • Home Improvement
    • Health
  • IT & Technology
    • News & Media
    • Shopping
  • Travel
  • Contact

How To Come Up With A Perfect Brand Name?

by Charles3 months ago in Digital Marketing,
Brand Name

Trying to come up with the perfect brand name for your company? Undoubtedly, selecting a brand name is one of the most important and exciting parts of branding your small business. However, it can be a difficult task many times. If you get it right, your small business can become a household name tomorrow, similar to the likes of Coca-Cola, McDonald’s, or Kleenex. If not done appropriately, you might be forced to face embarrassment, rebrand, or even failure as a business in some cases.

 

Cool brand names can, at times, prove to be an important aspect of your success in brand messaging on social media. There are various tools available in the market which claim to be brand name generators such as Namify that provide you with cool brand names along with available domain name suggestions and a unique logo. This can help you get started on the right foot and build a stellar online brand.

 

It takes a long while to build a brand. Developing a great brand involves the same level of effort as you would require to frame up a business strategy. To guide you through the process of choosing a great brand name and prevent you from spending countless hours of your valuable time, we have come up with a few steps to help you build a brand. By the end of this, you will be able to come up with a brand name ideas list.

 

Step 1: Understand Your Audience

Before you start to generate a list of cool brand names for your small business, you should identify the characteristics of your target audience. This will help you to better position your products and services. Having no clue as to who your audience is will create a lot of hurdles for you in finding a great brand name for your company.

 

Identifying this target group of customers will help you immensely in brand messaging via social media channels. However, many startups fail in this very first step and rush towards creating a brand name ideas list, without defining their target audience. 

 

It is important to utilize hard data when trying to come up with a brand name. Understanding customers can be very difficult at times since it is a creative and intuitive process. You can also take a hint from tools such as brand name generators that are freely available on the internet. You can also employ analytics tools to procure information about customers regarding their age, gender, buying preferences, and location. This will assist you in better understanding your audience.

 

Inspecting your competitor’s brand messaging on social media channels, can also be a great way to procure useful insights into the customer psyche. Using this information, you can easily frame up a picture of your target audience and build a brand name from the ground up.

 

Step 2: Set A Brand Archetype

After understanding your audience, it is important to define your brand’s archetype, to come up with an effective brand name for your company. Both large and small business firms try to keep a constant check on their archetype, to ensure the adherence of their operations to their values.

 

The aim of setting an archetype is to clearly understand the meaning and representation of your company via your brand. This one of the most essential steps in coming up with a brand name that can attract customers. The brand icon you select will be the personification of your customers, whereas the archetype you have set, will become the personification of your firm.

 

A helpful approach to set an archetype is by asking yourself as to how will your brand create or build emotional resonance with your target audience. It would also help to figure out the values you want your brand to project, whether you want to bring in a sense of luxury, and whether or not to include playful words, among others. You should generate a list of brand names that resonate with your firm’s identity and its business operations.

 

For instance, let us have a look at the following 2 examples:

  • Nike: This brand is named after the Greek Goddess of victory. This created a powerful meaning for a small brand name.
  • Dove: Doves are usually symbolized by softness and purity. This made the brand name ideal for use in feminine products.

 

Broadly speaking, there are over 12 archetypes, including the outlaw, the innocent, and the hero, to name a few. Spend some time to read about them, to figure out the best-suited archetype for your brand.

 

Step 3: Shortlist Brand Names

Your next task should be to create a list of brand names that represent your archetype. There are no specific rules to approach this step; however, it can help a lot to follow certain principles.

 

Ensure that you keep your brand name short and simple. It should be easy to spell, easy to pronounce, and easy to recall. Research studies have suggested that a 2-syllable brand name can help generate more traction with potential customers, and at the same time, are more memorable.

 

It is advisable to brainstorm a few keywords which can suit your brand, and write them down as you go through the process. You can consider experimenting with the brand names by unifying two of them, transform a few, and make variations.

 

Once you have zeroed down on a few names you like, it is time to select one which best suits your store. You can rate the shortlisted names on criteria such as intuitive, visual appeal, sound, and emotional worth. These criteria will help you arrive at the best possible brand name for your organization.

 

Step 4: Check The Availability Of Your Chosen Brand Name

Once you have shortlisted your brand name, you must check these names to see if they are in use currently. Ensure that the names which you have chosen are not already trademarked by some other firm. Also, check the availability of a suitable domain name for your company website.

 

Once you have arrived at a name, you will need to register your company under a corporation or an LLC. It will be a good idea to search for your name in the secretary of state records, to be sure that your name is not already taken by someone else. You can check all the patents as well to conduct a trademark search. The secretary of state might not allow the registration of your name if in case it is too similar to another name already in use.

 

Step 5: Get a Great Domain Name 

Your domain name is your business’ online (and offline) identity. While it is not the sole factor that affects your business’ online success, there are multiple reasons why you must put enough thought before choosing a domain name.

 

Over the last couple of years, the Internet space has expanded significantly giving birth to new, industry-specific domain extensions such as .TECH, .SITE, .ONLINE, .SPACE, .FUN, etc. This allows you to incorporate the key ingredient in your domain name recipe.

 

They ensure that the domain name you get is short, simple, meaningful, contextual, and most importantly, available.

 

Conclusion

Your brand name is going to represent your firm for the entire tenure of your company. Choose a name wisely, and make sure you can resonate with your business with it. If done properly, your brand name will stick around for ages to come.

 

Similar to the aforementioned process, there are various other processes to come up with a brilliant brand name. Make sure you conduct thorough research; after all, you are deciding on your firm’s identity here. Brands stand for more than logos and names; hence, take your time in defining what your organization stands for. Once you have accomplished that, share it with the entire world.

brand namebrand name generator
Share on FacebookShare on Twitter

Related posts

More website traffic can also help you get better insight about your audience so that you can make better decisions that cater to them.

Advanced SEO Techniques for 2020 To Generate More Traffic

by Charles4 months ago
How SEO company in Singapore works

How does off-page SEO boost the ranking of the website?

by Charles4 months ago
Facebook can align with both B2B and B2C easily. The strategies and plans are best to offer all kinds of businesses around the world.

Top 10 Advantages of Facebook Marketing for Your Business

by Charles6 months ago
SEM Marketing Agency in Singapore

A Proper Guide On SEM (Search Engine Marketing)

by Charles6 months ago

Recent Posts

  • How Sliding Cavity Doors Helps In Optimizing The Space?
  • Travertine Tile For A Posh Bathroom Interior
  • Why Is Concrete Waterproofing Essential in Your Home?
  • Advantages Of Using Heat-Treated Wooden Shipping Crates
  • Looking For Ways To Make Your Office Space In Warsaw Stylish And Functional? We Are Here For Your Help!

Recent Comments

    Archives

    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • January 2019
    • December 2018
    • November 2018

    Categories

    • Audiologist
    • Automotive
    • bathroom
    • Bathroom Renovations
    • Business
    • Construction
    • Dental care
    • Digital Marketing
    • Education
    • Electricians
    • Entertainment
    • Flooring
    • furniture
    • Games & Toys
    • Health
    • Home Improvement
    • IT & Technology
    • Legal Services
    • Manufacture
    • Real Estate
    • services
    • Shopping
    • Signage
    • Travel
    • Truck/Trailers
    • Uncategorized
    • Waterproofing Services

    Most Popular

    • Take these Pointers into Considerations While Buying Outside Retractable Awnings

      Take these Pointers into Considerations While Buying Outside Retractable Awnings

      2 months ago
    • Top 5 List To Choose Stainless Steel Glass Balustrade For Your Home

      Top 5 List To Choose Stainless Steel Glass Balustrade For Your Home

      4 months ago
    • What Are the Procedure of Dental Implants?

      What Are the Procedure of Dental Implants?

      9 months ago
    • Significance of Upholding, the Tradition of Italian Monuments

      Significance of Upholding, the Tradition of Italian Monuments

      9 months ago
    • How to Program Replacement Garage Door Openers?

      How to Program Replacement Garage Door Openers?

      9 months ago
    • Weather Conditions Caught You Off Guard? Let Awnings Cover You

      Weather Conditions Caught You Off Guard? Let Awnings Cover You

      10 months ago
    • Five Benefits Of Hiring Scaffolding In Sydney

      Five Benefits Of Hiring Scaffolding In Sydney

      12 months ago
    • A Few Tips To Help You To Find Good Furniture

      A Few Tips To Help You To Find Good Furniture

      12 months ago
    • Preparation to take before building home extensions

      Preparation to take before building home extensions

      12 months ago
    • Popular Balustrade Materials And Their Benefits

      Popular Balustrade Materials And Their Benefits

      12 months ago
    • Top 3 Reasons Food Services Are More Popular

      Top 3 Reasons Food Services Are More Popular

      February 20, 2020
    • Why Should One Opt For Sewer Peg Out?

      Why Should One Opt For Sewer Peg Out?

      February 3, 2020
    • How Sliding Cavity Doors Helps In Optimizing The Space?

      How Sliding Cavity Doors Helps In Optimizing The Space?

      11 hours ago
    • Travertine Tile For A Posh Bathroom Interior

      Travertine Tile For A Posh Bathroom Interior

      2 days ago
    • Why Is Concrete Waterproofing Essential in Your Home?

      Why Is Concrete Waterproofing Essential in Your Home?

      4 days ago
    • Advantages Of Using Heat-Treated Wooden Shipping Crates

      Advantages Of Using Heat-Treated Wooden Shipping Crates

      7 days ago
    • Looking For Ways To Make Your Office Space In Warsaw Stylish And Functional? We Are Here For Your Help!

      Looking For Ways To Make Your Office Space In Warsaw Stylish And Functional? We Are Here For Your Help!

      2 weeks ago

    Categories

    • Audiologist 2
    • Automotive 15
    • bathroom 4
    • Bathroom Renovations 8
    • Business 147
    • Construction 41
    • Dental care 14
    • Digital Marketing 6
    • Education 3
    • Electricians 1
    • Entertainment 1
    • Flooring 3
    • furniture 3
    • Games & Toys 1
    • Health 26
    • Home Improvement 119
    • IT & Technology 8
    • Legal Services 2
    • Manufacture 4
    • Real Estate 12
    • services 8
    • Shopping 7
    • Signage 1
    • Travel 10
    • Truck/Trailers 2
    • Uncategorized 11
    • Waterproofing Services 2

    Instagram

    Instagram did not return a 200.

    Newsletter

    © 2019 All rights reserved.