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Facebook can align with both B2B and B2C easily. The strategies and plans are best to offer all kinds of businesses around the world.

Top 10 Advantages of Facebook Marketing for Your Business

When it comes to online marketing and reaching new potential customers – Facebook is unignorable in this race. 

A Facebook campaign can be of a huge benefit to small, medium, and large high-end organisations. In this article, we have listed the top 10 benefits Facebook has for business, at every stage of the sales motive.

We will be sharing a few advantages on why we must add Facebook strategies into our marketing mix.

Let’s get started!

Wider Audience: The main focus across different digital marketing styles is increasing our reach, so that we have more potential customers to target with our products or services. Undeniably, Facebook is the best platform, offering the largest user base. As per the latest study, it is claimed that there are three billion active Facebook users worldwide by Statista.

In short, no matter what kind of business you deal in, Facebook offers the best potential audience with its massive number of users. It is also good to know that 62% of users fall between 18 and 34 years old, whose purchasing power is estimated to greatly grow across the following years as they get into jobs and new homes. 

Best for both b2b & b2c markets: Facebook can align with both B2B and B2C easily. The strategies and plans are best to offer all kinds of businesses around the world. While many can see how Facebook faciliates business to consumer trading, many overlook how well it performs in business to business models as well.  Experts say that businessmen spend 74% more time on Facebook than other people on the platform.

B2B is more competitive, so if you follow this model of trading you must be sure that you use the marketing capabilities that Facebook has. Facebook gives the best platform to reach potential customers with a great conversion rate. With the right targeting, ad format, messaging, any business can grow.

With sales, best for engagement: Facebook is one of the best platforms, that works well with users on any engagement journey.  With the best ad formats and targeting options, any business can grow their business and boost engagements easily. Facebook has a lot to offer in the awareness stage; with sponsored stories, viral videos, and carousel style ads for a better and browsable look.  The main objective is to excite potential customers about the services/products and convert them into leads.

Transparent audience: One of the biggest benefits of Facebook marketing is transparency. Many experts say that Facebook’s audience reach is highly transparent. And with customised campaign plans, you can easily control the user base, region, location, age group, etc to properly target your ads. 

Psychographic target base: Next in the list is the demographics features that can be customised in the Facebook campaigns.  With this, we can predict the lifestyles, values, interests and purchasing needs of the users and choose the potential customers to show the ads to.

Target competitors: There are many factors that you can use to distinguish your competitors and design a campaign on Facebook, accordingly: using some things they do well, and setting yourself a part with they might not. With the help of the desired brands, you can fetch the potential customer and boost your sales easily. By creating an audience with those who have an interest in your competitors, the business can easily boost with a single campaign. 

Many ad formats to choose from: Next in the list would be the variety of formats in the ads that brands can choose from.  With more than 10 types of varieties to choose from, any business can gain potential customers. Through strong user-generated content, Facebook campaigns can be greatly beneficial for sales and the growth of the business. 

Boost traffic: One of the biggest advantages of using a Facebook campaign is traffic and engagements. It also allows you to track referral traffic to your website. By adding the relevant website link at the Facebook campaign, those who read your ad can easily be redirected to the website. 

Performance measurement: With the help of Facebook, brands can easily measure the performance of the campaigns and continue as per the results directed.  Facebook displays an extensive set of metrics that includes views, clicks, likes, shares, etc.

Retaining old customers: Through frequent ad campaigns, you can easily retain our customers in the long run by advancing more trust in the brands when they see you more around their feed. With an increase of conversions, engagements, and referrals – you can easily bring your business to the next level.  

Let’s Wrap Up

With more than ten benefits in using Facebook campaigns, you can see that you can easily promote your brands online. We hope you like our blog. For more related information, please stay updated. 

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USER GENERATED CONTENT AND ITS USE IN SEO 

User-generated content is any type of content that is created by the people online. The content may be any form of images, videos, blogs, reviews, and more. UGC is considered to be more trustworthy and also impacts on customers purchasing decisions. Not only this, but most of the marketers are also unaware of the fact that UGC can do wonders for your SEO. 

How UGC influence SEO?

More than half of the shoppers begin their shopping from search engines and not by directly visiting the websites. People do their online research before purchasing any of the products.

For example-  a customer wishes to purchase shoes with arch support online. The best way to go about getting new shoes is going to google and typing shoes with arch support and that process starts the entire discovery stage where the customer can go through all the products. So if you are a shoe brand you want to make sure you’re part of the discovery phase and you’re positioned in a place where you can catch the users eye and you’re grabbing their attention, then Google is the key first step to make sure they begin their search on the right track. 

Customers are looking for content that is relevant, unique, and trustworthy. That’s where your user-generated content helps you as a search engine prioritize fresh content in search results. The continuous flow of UGC that your users are posting for you improves your website’s search rankings when you display your social media feeds on your websites. 

Once the visitor is on your website the social media feeds with user-generated content make a positive impact on them. When they see your customers posting pictures, videos using hashtags, or giving feedback about your brand it builds trust amongst them.

REASONS WHY UGC IS USEFUL IN SEO 

#1 UGC provides the search engine with new content 

These days instead of believing in the brand’s content and commercial advertisements people rely more on what their existing customers think about the brand. So, brand content marketing is less effective these days. Moreover, creating new and innovative content every time for SEO is a tedious process and might not give results every time. Authentic content is required by the search engine as well as by your visitors. Collecting and displaying user-generated content is a very good way to improve SEO ranking. 

Naturally helps Website for long-tail Keywords

There are specific search phrases that have low search competitions but have high conversion value. These are known as long-tail keywords. For instance, you are a clothing brand and you have optimized one of your products as “Jeans”. Now, this would definitely be facing a large amount of competition and will make your brand website difficult to rank high. On the other hand when users use phrases like Black Ripped Jeans for women” to search it is less competitive and is searched by users with specific purposes. With user reviews and feedback you can determine how the audience talks about your product or what do they search for? Hence, knowing about the long keyword phrases helps a lot in ranking the page. 

#2 Boosts your search Visibility 

SEO and social media marketing work hand in hand. You require a wonderful content curation strategy for SEO. Embedding user-generated content from your social media platforms drives engagement and brings traffic to your website. This ultimately boosts the visibility of your website and your website performance is increased on search engines. When customers mention your brand or posts with your brand’s hashtag they are contributing to expanding your brand reach. 

#3 Shapes basic attributes -keywords, backlinks, internal links 

Customers’ reviews, feedbacks, and posts are mostly regarding the product. Therefore, customers automatically include phrases, keywords, and links related to your product. As, websites are optimized by the search engines via these basic attributes like keywords, backlinks, titles, internal links, etc. User-generated content naturally strengthens your Search engine optimization.

#4 UGC is the best Automatic Search Engine Optimization 

Automatic Search Engine optimization uses google bots or spiders which travel to different Google web pages by following links, collecting customer reviews, and data checks the websites. Moreover, Google quality raters examine the website according to the reputation and relevance of the content. User-generated reviews and ratings contribute a lot to the search engine queries. User-generated content gives marketers a fair chance to increase SEO ranking.

Conclusion 

User-generated content marketing is also known as word of mouth marketing.UGC helps the brand to build trust, increase sales and conversations and it helps to get more traffic on your website by enhancing your search engine rankings. As customers start their journey for buying a product from Google so start leveraging your strongest marketing tool i.e. UGC for effective SEO.

 

So, integrating social media to the website and channelizing the best content through a social media hub on website is a perfect solution to achieve your goals.

Tools for Building Engaging Social Media Hub On Website

What is the most common and crucial element between social media and your website? It is content. 

Content has become the most important element is the digital media ecosystem in recent times as brands and marketers have realized that users or their target audience actively look for and engage with the content. Having the best content your website can help you boost website performance and generate maximum return on investment and social media is a hub of engaging and intriguing content. So, integrating social media to the website and channelizing the best content through a social media hub on the website is a perfect solution to achieve your goals. 

What Is Social Media Hub On Website?

A social media hub on the website can be understood as the hub of content that has been collected and curated from different social media platforms into one feed and embedded on the website as social media feed. 

You can use a social media feed widget to create and embed a social media hub on website. The tool will let you aggregate content from platforms like Instagram, Facebook, Twitter, YouTube, and many more. The social media hub lets you integrate social media platforms into the website and reap its benefits. You can curate content from social media platforms using hashtags, handles, profiles, tags, mentions, channels, pages, etc. Now that you know what social media hub on the website is, it is time for you to know why you should embed it on your website. 

Benefits of Social Media Hub On Website

Garner User Trust Through UGC

UGC is user-generated content that has been created and shared by the customers of a brand based on their real experiences, ideas, and reviews about the products and services and its other offerings.

Social media is a hub of relevant and valuable UGC for brands, so curating and displaying this UGC on the website will help in building credibility and showcasing authenticity to the users. Along with that, it will also help in building trust and reliability among the new or potential customers about the brand quality, image, authority, and its products/ services. The trustworthiness & credibility will improve as your existing customers have become brand advocates through their positive word of mouth & realistic valuable experiences. 

User Engagement Magnification

User engagement is always the primary goal on the website as more engagement means better conversions and better results for the business and content play a huge role in driving website engagement.

But the challenge is how do you bring engaging content on the website or where to find or create such engaging content? It is simple as social media content is best when it comes to driving user engagement.  So, you can curate and refine the best content from social media that is creative, intriguing, authentic, and relatable so that it will attract maximum users to engage with the content. Since the content will be diverse and useful so it will help you achieve maximum engagement similar to that on social media platforms. 

Amplify Your SEO Performance

For a website, search engine optimization is quite important as it defines the success of search engines from where a major chunk of organic traffic comes from.

Content is a huge role player is boosting the performance of the website on the search engine so displaying engaging and trustworthy content will lead to more user engagement. Higher user engagement is directly relevant to an increase in the average time spent by a user i.e. dwell time on the website and it will also reduce the crucial bounce rate. All these elements such as higher dwell time, more engagement, trustworthy content, the lesser bounce rate will send positive signals to the search engine leading to better ranking in SERPs and more organic traffic to the website.  

Improve Conversions & Revenue Possibilities

All the benefits that we discussed above like an increase in user engagement, more organic traffic, more impressions, building social proof, etc. will help in improving the conversion rate. 

As the users look for valuable content and information on your website as they come with a positive intent on your website and delivering such engaging and trustworthy content will lead to positive outcomes where the users can make the favorable investment or purchase decisions. For example – over 90% of the users trust user-generated content like user reviews while making online purchases or UGC galleries on websites increase the engagement by up to 60%. Besides, integrating social media platforms to your website will lead to cross channelizing benefits and enabling overall growth or brand on social media and website leading to more revenue generation possibilities. 

Conclusion

Social media is a hub of opportunities for the brands to grow their business and enable revenue generation possibilities. Embedding social media hub on the website is a way of channelizing the benefits to your website. These are some of the best benefits that you can garner from the social media hub on the website. Besides that, you can also amplify your social media following, attract new audiences, create original & valuable content stream, etc. 

integrating social media to the website and channelizing the best content through a social media hub on website is a perfect solution to achieve your goals.

Build An Engaging Social Media Hub On Website

What is the most common and crucial element between social media and your website? It is content. Content has become the most important element is the digital media ecosystem in recent times as brands and marketers have realized that users or their target audience actively look for and engage with the content. Having the best content your website can help you boost website performance and generate maximum return on investment and social media is a hub of engaging and intriguing content. 

So, integrating social media to the website and channelizing the best content through a social media hub on the website is a perfect solution to achieve your goals. 

What Is Social Media Hub On Website?

A social media hub on the website can be understood as the hub of content that has been collected and curated from different social media platforms into one feed and embedded on the website as social media feed. You can use a social media feed widget to create and embed a social media hub on the website. The tool will let you aggregate content from platforms like Instagram, Facebook, Twitter, YouTube, and many more. The social media hub lets you integrate social media platforms into the website and reap its benefits. You can curate content from social media platforms using hashtags, handles, profiles, tags, mentions, channels, pages, etc. 

Now that you know what social media hub on the website is, it is time for you to know why you should embed it on your website. 

Benefits of Social Media Hub On Website

  1. Garner User Trust Through UGC

UGC is user-generated content that has been created and shared by the customers of a brand based on their real experiences, ideas, and reviews about the products and services and its other offerings.

Social media is a hub of relevant and valuable UGC for brands, so curating and displaying this UGC on the website will help in building credibility and showcasing authenticity to the users. Along with that, it will also help in building trust and reliability among the new or potential customers about the brand quality, image, authority, and its products/ services. The trustworthiness & credibility will improve as your existing customers have become brand advocates through their positive word of mouth & realistic valuable experiences. 

  1. User Engagement Magnification

User engagement is always the primary goal on the website as more engagement means better conversions and better results for the business and content play a huge role in driving website engagement. But the challenge is how do you bring engaging content on the website or where to find or create such engaging content? It is simple as social media content is best when it comes to driving user engagement. So, you can curate and refine the best content from social media that is creative, intriguing, authentic, and relatable so that it will attract maximum users to engage with the content. Since the content will be diverse and useful so it will help you achieve maximum engagement similar to that on social media platforms. 

  1. Amplify Your SEO Performance

For a website, search engine optimization is quite important as it defines the success of search engines from where a major chunk of organic traffic comes from. Content is a huge role player is boosting the performance of the website on the search engine so displaying engaging and trustworthy content will lead to more user engagement. Higher user engagement is directly relevant to an increase in the average time spent by a user i.e. dwell time on the website and it will also reduce the crucial bounce rate. All these elements such as higher dwell time, more engagement, trustworthy content, the lesser bounce rate will send positive signals to the search engine leading to better ranking in SERPs and more organic traffic to the website.  

  1. Improve Conversions & Revenue Possibilities

All the benefits that we discussed above like an increase in user engagement, more organic traffic, more impressions, building social proof, etc. will help in improving the conversion rate. As the users look for valuable content and information on your website as they come with a positive intent on your website and delivering such engaging and trustworthy content will lead to positive outcomes where the users can make the favorable investment or purchase decisions. For example – over 90% of the users trust user-generated content like user reviews while making online purchases or UGC galleries on websites increase the engagement by up to 60%. Besides, integrating social media platforms to your website will lead to cross channelizing benefits and enabling overall growth or brand on social media and website leading to more revenue generation possibilities. 

Conclusion

Social media is a hub of opportunities for the brands to grow their business and enable revenue generation possibilities. Embedding social media hub on the website is a way of channelizing the benefits to your website. These are some of the best benefits that you can garner from the social media hub on the website. Besides that, you can also amplify your social media following, attract new audiences, create original & valuable content stream, etc. 

Importance of CRM in retail management

Retail management is the process of enhancing the ease of buying products with the combined approaches of technology and retail organizations. In present times, various software is used to enhance the performance of stores in terms of retail management. One such popular application is Retail CRM Software. This system is used in amalgamation with various other software like POS solutions and omnichannel software. The combo as a whole works in integration with each other to help the stores and organizations in providing quality services to their customers.

What is Retail CRM Software?

The CRM in the Retail CRM Software stands for customer relationship management. The main aim involved with the idea of CRM is providing the comfort of shopping to customers. Since the end-users of the entire chain are the customers, thus ensuring maximum benefits to them helps in increasing the profit potential in the long run. 

This software has features that help in analyzing the management of customers based on certain criteria. Grouping of all customers based on factors such as location, needs, purchase history can help in serving better. The small detail such as posting ads and introducing offers depends upon the performance of customers in terms of purchases. 

How does Retail CRM Software works?

The functioning of retail CRM software can be understood by an example. For instance, let us consider a customer who buys products in bulk at the time of sale. Thus, after the analysis of all such customers with information stored in the Retail CRM Software, the list of such customers should be prepared. At the time of a sale, the advertising of sales and offers should reach this group of customers first. This is because they are interested in the respective group only. 

This is how Retail CRM Software works by defining targeted approaches. There are also other outcomes of this software that help in planning quality blueprint of sale. These small roadmaps and strategies target a focused genre of audience. These efforts ensure assured results and maximum benefits. 

Advantages of implementing Retail CRM Software

Following is a list of benefits associated with the use of Retail CRM Software:-

  • Saving of time and efforts– Since the algorithms and rules of Retail CRM Software analyses data and predict certain conclusions. These data units help in building targeted goals. Unlike the old advertising approach, this technology works differently on various groups of audiences. Such a protocol saves both time and effort. 
  • Ensures maximum profit– The targeted approach of dealing the customers ensures maximum profit. Since the efforts in providing information and services depend on the kind of customer, therefore the profit from every genre is assured due to the modern techniques. 
  • Better retail management– As mentioned earlier, the prime goal of using this software is to promote better retail management. By the application of Retail CRM Software, it is easy to track and manage orders as per the interests of customers.  

Happy customers– When people receive information regarding their interests, the ratings provided by them will always be positive. This ensures happy relationships with customers. The only benefit of this feature ensures surplus customers.

Opt for Smart POS Solution for better productivity.

Operating a retail store is no easy task. It calls for various management, administrative, and marketing skills. Having an efficient and well-functioning point of sale software system can help in making sure that your store operations run smoothly. 

What is the Point of Sale software system?

Point of sale software or POS software is the place where customers can make payment for the products or services purchased at your store. 

Every time a purchase is made by a customer at your store, they are completing a POS or point of sale transaction.

The POS software is the central and the most integral component of your business. The point of sale system is the point where the sales, customer management, and inventory merge. 

Implementing new technology is your business can be a dicey task but the POS software is efficient and helps you record critical data that can benefit your business greatly.

With the right point of sale software, retailers can simplify day to day business operations; they can bring about greater efficiency to their work, as well as add great flexibility to daily transactions.

Functions of point of sale software system:

The point of sale software should be able to carry out the following tasks:

  • They must generate detailed reports on products available, employee records, the total price of items sold, net profit, total retail amount, gross margin, profit percentage, etc.
  • The POS software must be able to provide quick snaps and charts regarding the sales performance of your store.
  • One of the most important functions of a point of sale software is inventory management. This is the process of keeping track of all products in the store. This helps in deciding when to order a fresh batch of products or which products must not be ordered at all.

How POS software makes your life easier:

  • POS software scans and counts your products digitally. Hence, it is time-saving.
  • It manages your stock seamlessly by creating product variations(eg: colour, size, etc)
  • It records your customers’ purchase history and captures important information associated with them such as their age, name, birth, contact number, etc.
  • It can help you create schedules for employees depending on forecasted activities
  • Point of sale software system can also track employees’ working hours and overtime. 
  • They can identity pieces in the inventory with a separate serial number each.

POS software has become an indispensable part of businesses. Its agility and usability add to its appeal. It is easy to use, flexible in terms of price, and cost-efficient in the long-run.  The quality of customer service improves and overall your business thrives. Thus, in recent times businesses have adopted point of sale software to ensure better and smoother functioning of their businesses.