User-generated content is any type of content that is created by the people online. The content may be any form of images, videos, blogs, reviews, and more. UGC is considered to be more trustworthy and also impacts on customers purchasing decisions. Not only this, but most of the marketers are also unaware of the fact that UGC can do wonders for your SEO.
How UGC influence SEO?
More than half of the shoppers begin their shopping from search engines and not by directly visiting the websites. People do their online research before purchasing any of the products.
For example- a customer wishes to purchase shoes with arch support online. The best way to go about getting new shoes is going to google and typing shoes with arch support and that process starts the entire discovery stage where the customer can go through all the products. So if you are a shoe brand you want to make sure you’re part of the discovery phase and you’re positioned in a place where you can catch the users eye and you’re grabbing their attention, then Google is the key first step to make sure they begin their search on the right track.
Customers are looking for content that is relevant, unique, and trustworthy. That’s where your user-generated content helps you as a search engine prioritize fresh content in search results. The continuous flow of UGC that your users are posting for you improves your website’s search rankings when you display your social media feeds on your websites.
Once the visitor is on your website the social media feeds with user-generated content make a positive impact on them. When they see your customers posting pictures, videos using hashtags, or giving feedback about your brand it builds trust amongst them.
REASONS WHY UGC IS USEFUL IN SEO
#1 UGC provides the search engine with new content
These days instead of believing in the brand’s content and commercial advertisements people rely more on what their existing customers think about the brand. So, brand content marketing is less effective these days. Moreover, creating new and innovative content every time for SEO is a tedious process and might not give results every time. Authentic content is required by the search engine as well as by your visitors. Collecting and displaying user-generated content is a very good way to improve SEO ranking.
Naturally helps Website for long-tail Keywords
There are specific search phrases that have low search competitions but have high conversion value. These are known as long-tail keywords. For instance, you are a clothing brand and you have optimized one of your products as “Jeans”. Now, this would definitely be facing a large amount of competition and will make your brand website difficult to rank high. On the other hand when users use phrases like Black Ripped Jeans for women” to search it is less competitive and is searched by users with specific purposes. With user reviews and feedback you can determine how the audience talks about your product or what do they search for? Hence, knowing about the long keyword phrases helps a lot in ranking the page.
#2 Boosts your search Visibility
SEO and social media marketing work hand in hand. You require a wonderful content curation strategy for SEO. Embedding user-generated content from your social media platforms drives engagement and brings traffic to your website. This ultimately boosts the visibility of your website and your website performance is increased on search engines. When customers mention your brand or posts with your brand’s hashtag they are contributing to expanding your brand reach.
#3 Shapes basic attributes -keywords, backlinks, internal links
Customers’ reviews, feedbacks, and posts are mostly regarding the product. Therefore, customers automatically include phrases, keywords, and links related to your product. As, websites are optimized by the search engines via these basic attributes like keywords, backlinks, titles, internal links, etc. User-generated content naturally strengthens your Search engine optimization.
#4 UGC is the best Automatic Search Engine Optimization
Automatic Search Engine optimization uses google bots or spiders which travel to different Google web pages by following links, collecting customer reviews, and data checks the websites. Moreover, Google quality raters examine the website according to the reputation and relevance of the content. User-generated reviews and ratings contribute a lot to the search engine queries. User-generated content gives marketers a fair chance to increase SEO ranking.
User-generated content marketing is also known as word of mouth marketing.UGC helps the brand to build trust, increase sales and conversations and it helps to get more traffic on your website by enhancing your search engine rankings. As customers start their journey for buying a product from Google so start leveraging your strongest marketing tool i.e. UGC for effective SEO.