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Facebook can align with both B2B and B2C easily. The strategies and plans are best to offer all kinds of businesses around the world.

Top 10 Advantages of Facebook Marketing for Your Business

When it comes to online marketing and reaching new potential customers – Facebook is unignorable in this race. 

A Facebook campaign can be of a huge benefit to small, medium, and large high-end organisations. In this article, we have listed the top 10 benefits Facebook has for business, at every stage of the sales motive.

We will be sharing a few advantages on why we must add Facebook strategies into our marketing mix.

Let’s get started!

Wider Audience: The main focus across different digital marketing styles is increasing our reach, so that we have more potential customers to target with our products or services. Undeniably, Facebook is the best platform, offering the largest user base. As per the latest study, it is claimed that there are three billion active Facebook users worldwide by Statista.

In short, no matter what kind of business you deal in, Facebook offers the best potential audience with its massive number of users. It is also good to know that 62% of users fall between 18 and 34 years old, whose purchasing power is estimated to greatly grow across the following years as they get into jobs and new homes. 

Best for both b2b & b2c markets: Facebook can align with both B2B and B2C easily. The strategies and plans are best to offer all kinds of businesses around the world. While many can see how Facebook faciliates business to consumer trading, many overlook how well it performs in business to business models as well.  Experts say that businessmen spend 74% more time on Facebook than other people on the platform.

B2B is more competitive, so if you follow this model of trading you must be sure that you use the marketing capabilities that Facebook has. Facebook gives the best platform to reach potential customers with a great conversion rate. With the right targeting, ad format, messaging, any business can grow.

With sales, best for engagement: Facebook is one of the best platforms, that works well with users on any engagement journey.  With the best ad formats and targeting options, any business can grow their business and boost engagements easily. Facebook has a lot to offer in the awareness stage; with sponsored stories, viral videos, and carousel style ads for a better and browsable look.  The main objective is to excite potential customers about the services/products and convert them into leads.

Transparent audience: One of the biggest benefits of Facebook marketing is transparency. Many experts say that Facebook’s audience reach is highly transparent. And with customised campaign plans, you can easily control the user base, region, location, age group, etc to properly target your ads. 

Psychographic target base: Next in the list is the demographics features that can be customised in the Facebook campaigns.  With this, we can predict the lifestyles, values, interests and purchasing needs of the users and choose the potential customers to show the ads to.

Target competitors: There are many factors that you can use to distinguish your competitors and design a campaign on Facebook, accordingly: using some things they do well, and setting yourself a part with they might not. With the help of the desired brands, you can fetch the potential customer and boost your sales easily. By creating an audience with those who have an interest in your competitors, the business can easily boost with a single campaign. 

Many ad formats to choose from: Next in the list would be the variety of formats in the ads that brands can choose from.  With more than 10 types of varieties to choose from, any business can gain potential customers. Through strong user-generated content, Facebook campaigns can be greatly beneficial for sales and the growth of the business. 

Boost traffic: One of the biggest advantages of using a Facebook campaign is traffic and engagements. It also allows you to track referral traffic to your website. By adding the relevant website link at the Facebook campaign, those who read your ad can easily be redirected to the website. 

Performance measurement: With the help of Facebook, brands can easily measure the performance of the campaigns and continue as per the results directed.  Facebook displays an extensive set of metrics that includes views, clicks, likes, shares, etc.

Retaining old customers: Through frequent ad campaigns, you can easily retain our customers in the long run by advancing more trust in the brands when they see you more around their feed. With an increase of conversions, engagements, and referrals – you can easily bring your business to the next level.  

Let’s Wrap Up

With more than ten benefits in using Facebook campaigns, you can see that you can easily promote your brands online. We hope you like our blog. For more related information, please stay updated. 

SEM Marketing Agency in Singapore

A Proper Guide On SEM (Search Engine Marketing)

SEM (Search Engine Marketing) is known to be the best and the most effective way to grow one’s business in a highly competitive market. Because there are already millions of businesses offering the same services/ products as you do, you must promote your products/ services in the best way possible. SEM Marketing has always been the best way to promote business online in Singapore.

 

Overview Of SEM

For years SEM has been the best strategy for advertising in Singapore. To answer your first question, what is SEM? Well, in the simplest words, it’s a practice of marketing one’s products or services through paid advertisements which will make your company appear on the top search result pages of different search engines.

Let us also tell you how it works in detail. Let us take an example to explain you better, you (advertiser) need to bid on the keywords which you think that users might type in the search engines to look for the product or services. After this is done, whenever a user enters a keyword on which you bid you will be shown on the top search results of the search engine.

This type of service is known as pay-per-click and there are many different formats for the same. Some advertisements would be video-based, completely text or a blend of the two, etc. If you also want to try the same then you search for a professional PPC agency in Singapore for your business’ marketing.

 

What Is The Difference Between SEM And SEO

Most of the people are always confused between SEM and SEO. Well, here we are to tell you the same. Usually, SEM (Search Engine Marketing) refers to the process of paid search marketing where professionals pay Google for their business advertisement in the top search results. There are many PPC agencies in Singapore which can help you in increasing your sales and enhancing your revenue through SEM services.

On the other hand, Search Engine Optimization (SEO) is completely different because rather than professionals paying to search engines like Google, they rather try to earn a free spot by working on their website, selecting good keywords, content marketing, etc.

The point to be noted here is that both SEO and SEM are very essential when it comes to the fundamentals of any given marketing strategy. However, SEM is the faster way to drive more engagements and traffic to one’s business online.

 

Always Remember Keywords Are The Foundation Of Search Engine Marketing

Not many people are aware of the fact that when it comes to search engine marketing or PPC, keywords are the foundation of the process. By this we mean to say that the better the keywords are, the better would be the results too.

Also, there are times when one uses text campaigns for PPC. The professionals of PPC agencies in Singapore say that keywords play a very important role in getting the right traffic on the business’ website.

 

Hire The Best Experts For Your PPC And SEM Requirements

There is no denying the fact that we all are living in digitized worlds where all the businesses whether big or small are using strategies like SEM and PPC to benefit their business and also reach the right set of potential audiences for their business. Therefore, if you also want to see the profits coming in your business then you should look for the best experts from this industry.

Singapore is filled with so many experienced professionals working in the leading PPC agencies and SEM companies as well.  All you have to do is find a company which is able to understand your business goals and expectations so that they can deliver the desired results.

In all of this, Google pursues an important goal: its automatics (algorithms) should ideally judge content as a person would. They are always trying to get closer to this ideal.

Reputation and SEO: How Google assesses the quality of content

Especially in the fight against “fake news”, Google now seems to look even more than before at the reputation of content authors. It will therefore not only be more important for websites in the future to pay attention to high-quality content. You also need authors who already have a good reputation and proven expertise in the topic.

The reputation of content has long played a role in the search results of Google & Co. If, for example, the content was created several years ago and has collected more and more incoming links over the years, it is viewed more highly and receives a (small) bonus for it. If he has a clearly defined topic and presents it comprehensively, he can even rise to authority. Keeping content up to date and expanding it is also seen as a positive signal.

This evaluation makes a lot of sense from the perspective of a search engine: Experience has shown that a page recommendation will usually be correct if the content has been revised and recommended again for a long time.

This evaluation makes a lot of sense from the perspective of a search engine: Experience has shown that a page recommendation will usually be correct if the content has been revised and recommended again for a long time.

Incoming links from other highly regarded sites count as an important signal. And those who are linked and recommended by authorities increase their reputation even more.

Google and SEOs competing

In all of this, Google pursues an important goal: its automatics (algorithms) should ideally judge content as a person would. They are always trying to get closer to this ideal.

Of course, they are competing with search engine optimizers: They react to what the search engine particularly appreciates and what elements it uses to evaluate a website. This procedure is, of course, more than legitimate for well-made content. However, spam always ends up in the top spots. After all these years of progress, machines can still be tricked.

In addition, there is the “fake news” problem these days: content that is fictitious or exaggerated can collect a lot of links and likes if it strikes a nerve among readers. This in turn can lead to Google recommending content from questionable sources or simply giving wrong answers.

Pages that buy content cheaply or that can be created by machines fall into the same category. They can also land at the front. After all, they are often better optimized for what Google likes right now than the contributions of specialist authors, who sometimes don’t care so much about SEO.

The reputation of the authors is becoming more important

Now there are signs that Google wants to increasingly include the reputation of content creators. For example, it plays a much more important role in the “Search Quality Evaluator Guidelines” that has just been updated. These guidelines are intended for human helpers who manually evaluate Google’s search results. 

These employees do not directly influence the ranking of websites. Rather, they provide Google’s algorithm experts with valuable information on where the automatic system already works well and where it still fails. You will thus find out where Google’s machines are still too far away from the idea of being able to judge content like people.

Google is of course aware that its “guidelines” are also read by website owners. In this respect, they point out, for example, that ratings on corresponding portals do not give too much faith. Because they often come from the webmasters themselves. Instead, the document recommends looking for opinions and statements about the company and website from an independent source. Above all, contradictions between the self-portrayal of the company and its external warning are mentioned as an important warning signal.

The document mentions news articles, Wikipedia entries, blog posts, magazine articles, forum discussions, and evaluations by independent organizations as possible credible sources.

Interestingly, customer reviews are only cited with a good deal of skepticism as a source. The guidelines refer to the fact that fake reviews can be bought and that this is the norm. It also says that you should pay more attention to the text of the reviews and not so much to the overall rating. 

When it comes to assessing the quality of a page, Google lists the following factors:

  • Purpose of the site. If sites do not aim to provide help and even spread hatred or misinformation, they automatically get the lowest rating without further research.
  • Expertise, Authoritativeness, and Trustworthiness (EAT). So this is about how trustworthy and recognized the site or its creators are.
  • Quality and scope of the content.
  • Information about the person or institution responsible for the content.
  • The reputation of the person or institution responsible for the content.

In the further explanations of the guidelines, reference is repeatedly made to the author of the content and his reputation, expertise, and trustworthiness – even before the actual content or the website itself has been assessed.

And when it comes to the content, the helpers should not only assess the pure facts but also, for example, whether it is well researched and written.

An AI like Google’s Rank Brain should do the trick

Mark Traphagen sees a trend in the guideline changes in his article for the Search Engine Journal. He refers to an experiment that Google had a few years ago: Websites should particularly label the links to their author pages. In return, Google had shown the author’s name directly in the search results. This element no longer exists today, but Mark Traphagen assumes that the basic idea remains very lively. And he sees a strong sign of this in the latest changes to the Search Quality Evaluator Guidelines.

He points to a point in the guidelines that is particularly important from his point of view: Even if a website already has a good reputation on a topic, each content is still assessed individually according to the reputation of the author. In other words, there is no general bonus. Each content must prove its credibility and expertise again. And the author plays a crucial role in this. It is therefore also rated as negative if the content does not have a recognizable, explicitly named author.

Despite all of this, he emphasizes that there is currently no indication that the author’s reputation is already being used as a signal for the ranking of websites. However, he considers it very likely that Google will go in exactly this direction and, for example, train its artificially intelligent systems on it. Google Rank Brain is certainly the most prominent example of such projects. Google will try to determine whether the content is assigned to an author and what information is available about that person.

At the moment, Google sees this topic as particularly urgent for all sites that offer information on life support topics such as finance or health. After all, wrong or untrustworthy advice is particularly dangerous here. At the same time, it can be expected that Google will ultimately extend this to other subject areas. Because at the end of the day, the search engine wants to recommend the best content. 

Conclusion

It seems logical and understandable that Google also wants to use the creators of content to assess its quality. We humans often do the same thing. We know who is familiar with a topic and who has shown in the past that the facts are correct or that the opinion expressed was valuable.

At the same time, this means for companies that they must already have the next step in mind: It is no longer just a matter of attracting positive attention with well-researched and done content. Now they also need well-known specialist authors to assert themselves against the competition. As a user and customer, you can only welcome such a development.