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What is the most common and crucial element between social media and your website? It is content. Content has become the most important element is the digital media ecosystem in recent times as brands and marketers have realized that users or their target audience actively look for and engage with the content. Having the best content your website can help you boost website performance and generate maximum return on investment and social media is a hub of engaging and intriguing content.
So, integrating social media to the website and channelizing the best content through a social media hub on the website is a perfect solution to achieve your goals.
What Is Social Media Hub On Website?
A social media hub on the website can be understood as the hub of content that has been collected and curated from different social media platforms into one feed and embedded on the website as social media feed. You can use a social media feed widget to create and embed a social media hub on the website. The tool will let you aggregate content from platforms like Instagram, Facebook, Twitter, YouTube, and many more. The social media hub lets you integrate social media platforms into the website and reap its benefits. You can curate content from social media platforms using hashtags, handles, profiles, tags, mentions, channels, pages, etc.
Now that you know what social media hub on the website is, it is time for you to know why you should embed it on your website.
Benefits of Social Media Hub On Website
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Garner User Trust Through UGC
UGC is user-generated content that has been created and shared by the customers of a brand based on their real experiences, ideas, and reviews about the products and services and its other offerings.
Social media is a hub of relevant and valuable UGC for brands, so curating and displaying this UGC on the website will help in building credibility and showcasing authenticity to the users. Along with that, it will also help in building trust and reliability among the new or potential customers about the brand quality, image, authority, and its products/ services. The trustworthiness & credibility will improve as your existing customers have become brand advocates through their positive word of mouth & realistic valuable experiences.
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User Engagement Magnification
User engagement is always the primary goal on the website as more engagement means better conversions and better results for the business and content play a huge role in driving website engagement. But the challenge is how do you bring engaging content on the website or where to find or create such engaging content? It is simple as social media content is best when it comes to driving user engagement. So, you can curate and refine the best content from social media that is creative, intriguing, authentic, and relatable so that it will attract maximum users to engage with the content. Since the content will be diverse and useful so it will help you achieve maximum engagement similar to that on social media platforms.
- Amplify Your SEO Performance
For a website, search engine optimization is quite important as it defines the success of search engines from where a major chunk of organic traffic comes from. Content is a huge role player is boosting the performance of the website on the search engine so displaying engaging and trustworthy content will lead to more user engagement. Higher user engagement is directly relevant to an increase in the average time spent by a user i.e. dwell time on the website and it will also reduce the crucial bounce rate. All these elements such as higher dwell time, more engagement, trustworthy content, the lesser bounce rate will send positive signals to the search engine leading to better ranking in SERPs and more organic traffic to the website.
- Improve Conversions & Revenue Possibilities
All the benefits that we discussed above like an increase in user engagement, more organic traffic, more impressions, building social proof, etc. will help in improving the conversion rate. As the users look for valuable content and information on your website as they come with a positive intent on your website and delivering such engaging and trustworthy content will lead to positive outcomes where the users can make the favorable investment or purchase decisions. For example – over 90% of the users trust user-generated content like user reviews while making online purchases or UGC galleries on websites increase the engagement by up to 60%. Besides, integrating social media platforms to your website will lead to cross channelizing benefits and enabling overall growth or brand on social media and website leading to more revenue generation possibilities.
Conclusion
Social media is a hub of opportunities for the brands to grow their business and enable revenue generation possibilities. Embedding social media hub on the website is a way of channelizing the benefits to your website. These are some of the best benefits that you can garner from the social media hub on the website. Besides that, you can also amplify your social media following, attract new audiences, create original & valuable content stream, etc.
