In all of this, Google pursues an important goal: its automatics (algorithms) should ideally judge content as a person would. They are always trying to get closer to this ideal.

Reputation and SEO: How Google assesses the quality of content

Especially in the fight against “fake news”, Google now seems to look even more than before at the reputation of content authors. It will therefore not only be more important for websites in the future to pay attention to high-quality content. You also need authors who already have a good reputation and proven expertise in the topic.

The reputation of content has long played a role in the search results of Google & Co. If, for example, the content was created several years ago and has collected more and more incoming links over the years, it is viewed more highly and receives a (small) bonus for it. If he has a clearly defined topic and presents it comprehensively, he can even rise to authority. Keeping content up to date and expanding it is also seen as a positive signal.

This evaluation makes a lot of sense from the perspective of a search engine: Experience has shown that a page recommendation will usually be correct if the content has been revised and recommended again for a long time.

This evaluation makes a lot of sense from the perspective of a search engine: Experience has shown that a page recommendation will usually be correct if the content has been revised and recommended again for a long time.

Incoming links from other highly regarded sites count as an important signal. And those who are linked and recommended by authorities increase their reputation even more.

Google and SEOs competing

In all of this, Google pursues an important goal: its automatics (algorithms) should ideally judge content as a person would. They are always trying to get closer to this ideal.

Of course, they are competing with search engine optimizers: They react to what the search engine particularly appreciates and what elements it uses to evaluate a website. This procedure is, of course, more than legitimate for well-made content. However, spam always ends up in the top spots. After all these years of progress, machines can still be tricked.

In addition, there is the “fake news” problem these days: content that is fictitious or exaggerated can collect a lot of links and likes if it strikes a nerve among readers. This in turn can lead to Google recommending content from questionable sources or simply giving wrong answers.

Pages that buy content cheaply or that can be created by machines fall into the same category. They can also land at the front. After all, they are often better optimized for what Google likes right now than the contributions of specialist authors, who sometimes don’t care so much about SEO.

The reputation of the authors is becoming more important

Now there are signs that Google wants to increasingly include the reputation of content creators. For example, it plays a much more important role in the “Search Quality Evaluator Guidelines” that has just been updated. These guidelines are intended for human helpers who manually evaluate Google’s search results. 

These employees do not directly influence the ranking of websites. Rather, they provide Google’s algorithm experts with valuable information on where the automatic system already works well and where it still fails. You will thus find out where Google’s machines are still too far away from the idea of being able to judge content like people.

Google is of course aware that its “guidelines” are also read by website owners. In this respect, they point out, for example, that ratings on corresponding portals do not give too much faith. Because they often come from the webmasters themselves. Instead, the document recommends looking for opinions and statements about the company and website from an independent source. Above all, contradictions between the self-portrayal of the company and its external warning are mentioned as an important warning signal.

The document mentions news articles, Wikipedia entries, blog posts, magazine articles, forum discussions, and evaluations by independent organizations as possible credible sources.

Interestingly, customer reviews are only cited with a good deal of skepticism as a source. The guidelines refer to the fact that fake reviews can be bought and that this is the norm. It also says that you should pay more attention to the text of the reviews and not so much to the overall rating. 

When it comes to assessing the quality of a page, Google lists the following factors:

  • Purpose of the site. If sites do not aim to provide help and even spread hatred or misinformation, they automatically get the lowest rating without further research.
  • Expertise, Authoritativeness, and Trustworthiness (EAT). So this is about how trustworthy and recognized the site or its creators are.
  • Quality and scope of the content.
  • Information about the person or institution responsible for the content.
  • The reputation of the person or institution responsible for the content.

In the further explanations of the guidelines, reference is repeatedly made to the author of the content and his reputation, expertise, and trustworthiness – even before the actual content or the website itself has been assessed.

And when it comes to the content, the helpers should not only assess the pure facts but also, for example, whether it is well researched and written.

An AI like Google’s Rank Brain should do the trick

Mark Traphagen sees a trend in the guideline changes in his article for the Search Engine Journal. He refers to an experiment that Google had a few years ago: Websites should particularly label the links to their author pages. In return, Google had shown the author’s name directly in the search results. This element no longer exists today, but Mark Traphagen assumes that the basic idea remains very lively. And he sees a strong sign of this in the latest changes to the Search Quality Evaluator Guidelines.

He points to a point in the guidelines that is particularly important from his point of view: Even if a website already has a good reputation on a topic, each content is still assessed individually according to the reputation of the author. In other words, there is no general bonus. Each content must prove its credibility and expertise again. And the author plays a crucial role in this. It is therefore also rated as negative if the content does not have a recognizable, explicitly named author.

Despite all of this, he emphasizes that there is currently no indication that the author’s reputation is already being used as a signal for the ranking of websites. However, he considers it very likely that Google will go in exactly this direction and, for example, train its artificially intelligent systems on it. Google Rank Brain is certainly the most prominent example of such projects. Google will try to determine whether the content is assigned to an author and what information is available about that person.

At the moment, Google sees this topic as particularly urgent for all sites that offer information on life support topics such as finance or health. After all, wrong or untrustworthy advice is particularly dangerous here. At the same time, it can be expected that Google will ultimately extend this to other subject areas. Because at the end of the day, the search engine wants to recommend the best content. 


It seems logical and understandable that Google also wants to use the creators of content to assess its quality. We humans often do the same thing. We know who is familiar with a topic and who has shown in the past that the facts are correct or that the opinion expressed was valuable.

At the same time, this means for companies that they must already have the next step in mind: It is no longer just a matter of attracting positive attention with well-researched and done content. Now they also need well-known specialist authors to assert themselves against the competition. As a user and customer, you can only welcome such a development.

Significant Tips For Creating Pattern Coloured Concrete Driveways

Home improvement is not just about a stylish and modern interior and a well-landscaped garden; it is also about creating aesthetically pleasing driveways and other parts of your home from outside. The exterior of their home is equally critical for many people, and they look to come up with a unique and beautiful home and landscapes.

You will realize that the quality of a driveway can significantly influence your home or property’s appearance and market value. Having a professionally built, coloured concrete driveway is a great way to refresh and renew your house’s exterior look instantaneously.

Coloured Concrete driveways come with several benefits. It is incredibly flexible and usable on almost any shaped driveway. The design can adapt to complement the surrounding area because of this paving method’s flexibility. These driveways come in various colors, patterns, and textures. They are durable, easy to maintain, and easy to clear off during cold climates.

Having a great coloured concrete driveway all comes down to proper planning and relevant creativity. Below are some tips on how to make use of concrete trends to the significant effect:

Choose the Right Spot to Use the Concrete

It is always essential that you have a larger picture in mind when you have decided to use imprinted concrete. First, you should determine where to place the concrete and where to improve the surfaces you want. In this situation, your driveway will be the right spot. You should also remember how much space you would need for the pavement. Choosing the right spot has to be the first step since it all depends heavily on getting this decision right.

Choose the Pattern

You need to evaluate your surroundings and decide how you want the area to look like after completion. You need to choose the right design that will bring out the best on your driveway. Some people may be fantastic, while others may need some support when it comes to making the right decision. You need to strike some form of balance between the environment and your driveway. You can choose to have family members and friends who have done this before asking for opinions. For a few tips, you can choose to consult the concrete distributors as well. There are many different patterns and colours to choose from, and it depends on how you make your choices.

 Choose The Right Coloring

You must decide on the method to use to colour the concrete. You should address this with the company that will supply the materials for the coloured concrete driveway, or even the installations. They usually have a colour chart from which you can choose from the various options available. They will also give you actual samples that you can look at to help you make a decision.

In conclusion, these are just a few of the tips to help with your project. Once completed, you will notice that this project will improve your home look and give it a more finished appearance. In your home, the elegance and luxury of having coloured concrete driveways are unimaginable. This will give you driveways that look as if they came straight out of a magazine. Remember, reputable contractors, are more than willing to answer any queries and concerns you may have before the project starts.

Ways Of Finding A Perfect Virtual Office Address

Ways Of Finding A Perfect Virtual Office Address

The one thing you find when you sign up with a virtual office company is that they will give you a virtual office address, and because of that, that will be your company identity for as long as you set up one with them. However below are important things to remember while looking for a virtual office address in Warsaw?

Type of the Company

One of the best things you need to do when you are trying to get a great virtual office address is to get in and join a company with excellent addresses for you to choose from and secure. One thing to remember is that there are many companies out there that allow you to select some pretty nice addresses for your use. This implies that it is very straightforward for you to choose a great virtual office address using this primary method that anyone can use, of course.


The next thing you can think of when you are trying to get a virtual address in Warsaw is that you already have one in mind, and some businesses are now providing a kind of voting and voting mechanism, which is fascinating in a way. Prices are not out of reach, so you can get the addresses you want if you have a little dedication so persistence in the whole bidding process. It is another way that you can potentially get a very nice virtual office address for yourself.


The next option you can think of is the location of the city. If you have a place in mind, you can look for virtual offices that either already have a position or can buy a virtual satellite office from some of the larger companies out there. It needs some connections and money, so you might only find it served in the much larger companies out there, and you may have to pay a premium for those services that you want. Still, it might be worth the price for those more substantial businesses if they have a particular address that you want to access.

Playing the Waiting Game

The last thing you can use to obtain a tremendous virtual office address is to play the waiting game. In reality, some virtual office companies allow you to place your name, and you will be notified if the specified address can be obtained in the first place. It is a remote way to do work, and of course, this is probably the last resort you should look at. Of course, when you think about this, most would advise you to purchase the address that is closest to the address you are looking for and start your business idea from the virtual office space.

These are some of the ways you can secure a great virtual office address in Warsaw. Of course, if you are looking for an index of your own local virtual address, you might want to check online and see what kind of premium locations you would like to have your business address entered. It is the one thing most people do, going virtual helps them to start their company on a very cheap note and grow from there.


Guidelines To Choose The Right Industrial Concrete Flooring

While looking out for the industrial concrete there are so many questions that may pop in your head. That’s why, to make your journey short and simple with regards to the search for the right industrial concrete, here are a few things that you need to know. Concrete is a blend of sand, cement, water, and aggregates. The material when mixed is then blended well enough so that it solidifies and becomes a hard material and thus lasts longer. The facility floors of the decks, warehouses, and even garages and storage rooms are made of concrete material.

Reason to choose the right Industrial Concrete flooring:

While looking for the right industrial concrete flooring services, you have to pay extra attention since flooring needs a better performance. Nothing can beat its performance as compared to string and tough industrial concrete floor coating which can bear better weight and stress provided regular applications are done. Such floors are known to have the ability for bearing the operational load for a particular period. In the end, it is an industrial concrete flooring and cleaner solution with better coating existent that protects the pretty from any kind of chemical changes and psychical damages for quite a long time.

Consider the wide range of concrete floor finishes

There are different floor sealers and coating options that are available for providing the required protection to the industrial flooring. The result, of course, is quite of high quality with the finest finishing that stays for a long time. Epoxy floor coating is the popular one amongst different types of floor coatings. It is made of different types of concrete applications. The reason why such coating is advised is that it is friendly to temperature and hardly comes with any odour. Besides, it comes with a strong yet tough consistency which ensures the air, land, and water never all these get polluted.

While choosing the right kind of floor coating, of course, your contractor can guide you better. But the choice of floor coating also depends on how far you are able to take the flooring protection. You must that is why should focus well on the quality performance of the floor finishing, installation, attractive and appearance service uptime, particularly, cost efficiency, labour, and time constraints to name some. There are so many requirements; you might want to blend them. There are some of the well-known urethane-based coating choices as well that you can consider.

Before you jump on any kind of conclusion, you first should understand that concrete and cement are two different terms. Concrete is a blend of cement, sand, and gravel while cement is the strong material that is dry and mixed with gravel, sand, and water. Secondly, understand the surface area and temperature of the space where you shall be using it. A contractor that you choose would, of course, help you with all of it especially if you are planning to build a property in the unpredictable climate. After all of this, make sure you consider the option of floor coating for enhancing the overall beauty.


8 Keys Benefits Of Wooden Floors Over Others

A wooden floor is an elegant option. They offer the best solution to beautify your living space. People often install them at home and the workplace. Hundreds of options are available. The right selection is never easy to process.

  • Always look around for quality engineered boards.
  • Focus on looks like the prime factor.
  • Maintenance is important, so select wisely.

There are few benefits for homeowners, the moment they plan to install these floors. 

  1. Very Much Real:

The most important feature is that the floors are all-natural. They look elegant and real. You can select engineered floorboards in Sydney dealers for quality material.

If you select quality boards for the floor, then it will be long-lasting. They look more durable than real wood. 

  1. Fixed-Size:

Once installed, the floor will never contract or expand, with temperature. This means that the floor remains unaffected by climate change. This factor is beneficial as the floor may never crack due to this factor.

You can buy engineered floorboards in Sydney material that is durable and elegant. The floor is the right option for every home. You can install then in the bathroom as well

  1. Durability

If you invest money, you need something that is durable. This is why wooden board floors are so in demand. These floors are more durable as compared to ceramic. 

Wooden does not crack or get damaged with time. Engineered floorboards in Sydney that is durable is also long-lasting. You never need a replacement for your lifetime.

  1. Handle Heavy Traffic:

Wood can handle all types of traffic. No matter what grade shoes your wear, the floor can handle it well. They are scratch-proof to a greater extent.

You should invest in engineered floorboards in Sydney that is popular and reputable. Only quality material selection is important if you receive guests very often.

  1. Easy to Sand:

Ceramic is never possible to polish or sand once installed. This is not the case with these floors. Quality engineered floorboards in Sydney are easy to sand. 

You can dream of having glossy floors most of the times. Special wax material can offer with best glossy looks to the boards. You can renew the same texture year after year.

  1. Refinished Feature:

Damaged floors need a replacement immediately. But this is not the case with wood material. It is easy to repair, without replacing. You don’t have to replace the entire floor.

If damaged, single or half plank is easy to replace. This is only possible when using wood floors.

  1. Grades and Finishes:

You search the market and you come across unlimited collections. This is why people install wooden floors. You have unlimited options. 

You can select any colour, shades or design to install. The list can go limitless. 

  1. Easy to Install:

Ceramic tiles need a lot of work before installation. Wood needs nail and hammer to install. The process is speedy and takes only a few hours.

So if you need to change the floor tiles, then you don’t have to spend days or weeks.

Modern time homeowners feel wood is more natural and environment friendly. This is why people often opt for these floors.

Which Are The Best Places To Visit Near Pune & Mumbai?

Pune and Mumbai have been the most favorite when it comes to spending fun and quality time with friends or families. The hustle and bustle of the cities call for some adventure, some fun activities, or for visiting a temple, or just a nature walk. It all depends on your choice because these cities will offer you with all of your choices and will surely make your weekends memorable. Which are these places then? Let’s find out.

Della Adventure Park 

This adventure park is situated in Lonavala and would be another one of the best weekend destinations near Mumbai and Pune. You should visit this place with your friends or with your family. This place is full of adventure activities and Della Adventure Park is India’s Largest Extreme Adventure Park. The park has around 50+ thrilling adventure and fun activities that bring a lot of excitement to the one-day visit. You will find Rocket Ejector, Archery, Paintball, Rappelling, Buggy Ride, Motocross dirt bike riding, and more such adventure activities over there. Moreover, you can enjoy India’s longest Flying fox 1250 ft, 700 CC Yamaha Raptor ATV, Swoop Swing 100 Ft, Rappelling, and more on its list.

Talking about its distance, Della Adventure Park is just 77 km from Pune while it is 92kms from Mumbai. This is one such must-visit place for all adventure freaks at an equidistant from the two metropolitan cities and hence it is among the demanding adventure places near Mumbai as well as Pune for all couples and families nearby.



Tapola is one of the offbeat places near to Pune and Mumbai during monsoon and is one of the top places to visit. It is usually termed as the Kashmir of the western coast. Amazing, isn’t it? However, the wonderful drive from Mahabaleshwar to Tapola is undoubtedly scenic and mesmerizing while offering an abundance of the landscape. Tapola is the best serene place in monsoon season around Pune and Mumbai which makes it an amazing getaway to feel unwind and relax.

Talking about the distance then Tapola is 150 Kms from Pune while it is 300 km from Mumbai. You will enjoy paradise for trekkers and this offers an amazing trekking opportunity through dense green hills. It is the perfect place to enjoy the excellent views of the dam built on both rivers. Besides, you can also enjoy a bicycle ride from Satara pass to Bamnoli and then to Tapola. You can also hire a speedboat and can enjoy a ride on Shivsagar’s Lake.


Bhimashankar is one of the most scenic destinations and is the best one-day trip destination for Mumbaikars and Punekars as well.

However, being a religious destination, it is the most demanded road trip for all wander lovers and has the most scenic and gorgeous ways. Bhimashankar is one of the 12 Jyotirlinga Temples of Lord Shiva that are spread across India. Besides it being a pilgrim center, Bhimashankar is also has a beautiful natural beauty that makes it a popular monsoon destination for all people from Pune and Mumbai.

Talking about the distance then, Bhimashankar is 213 km from Mumbai. Besides, worshipping, you can also visit Bhimashankar wildlife sanctuary to enjoy watching some of the rare species such as the Giant Indian Squirrel. Also, you can plan an outstanding trek from the Shidi ghat to Ganesh ghat which is indeed more astonishing and adventurous.


How To Find The Perfect And Advanced Trailers For Your Needs

Trailers can be handy for the transportation of goods. This is the best way to safeguard goods and transport them quickly. A lot of business houses and warehouses use trailers. People who often deal with the movement of goods also sue it.

That means it can be used both for commercial and residential purposes. You can search for a car trailer for sale in Sydney and find one. However, you should know how to go about finding the trailers that you need.

Know your needs:

There are various kinds of trailers such as Tandem trailers. These trailers are good for heavy transportation and flexible movement. Hence, you should find the best tandem trailers in Sydney.

You have to understand your trailers needs for that. That would depend upon the kind of goods that you want to transport. You can get insightful suggestions to form your team too.

The crux of the matter is that you need to know the exact trailer needs. It could be tandem trailers or box trailers. In fact, after identifying your needs you can go buy the right one. For the tandem trailers, you have to find the best tandem trailers in Sydney.

You can also search for a car trailer for sale in Sydney. That you do when you know that you need car trailers. That would mean that it can get difficult. The complexity level is pretty high. Hence, you must know how to buy good trailers.

Understand the technicality and specifications:

You need to understand the technical aspect of tandem trailers. Similarly, you also need to know this specification of car trailers. The trailers come with various technical aspects such as capacity, tires, and brakes. 

These factors should be carefully verified and inspected. That means you must know everything before you search for a car trailer for sale in Sydney. The specifications and details could be found on the website of the company. You can also speak with the trailer seller to learn more about the trailers.

Trust the experienced trailers seller:

It is wise to find experienced tandem trailers in Sydney. Experienced people would know everything that you would not know. They can help you with choosing the right tandem trailers.

All you have to do is to tell them about your trailers needs. Similarly, you should find an experienced company for a car trailer for sale in Sydney. 

Experienced sellers can give you high-quality trailers. The reputed tandem trailers in Sydney can also help you in identifying your needs.

A few more things to know:

  • Make sure you understand the QMS system that they have 
  • Seek second opinion and suggestions from your friends and experts 
  • Find a cost-effective tandem trailer in Sydney

Trailers can be really helpful in various ways. That means you should be looking for smart trailers. Undoubtedly, technically advanced trailers can be effective and efficient.

People searching for the car trailer for sale in Sydney should consider the tips. The tips are designed to help you in finding good trailers. The better the trailers get the better your movement of goods becomes.

Your Guide To The Spacious Convenient Bathroom Vanity Units Experience

Is your bathroom cluttered or unorganized and you are not able to find your essentials when you require them? Then it is time to install bathroom vanity units. Extra storage space is always a must in bathrooms, especially in a small bathroom. There are many essential and household products right from facial products to cleaning products that we need to store. But the bathroom is that one place which has less space in the entire house, so to keep it organized, you must have bathroom vanity units in your bathroom.

Bathroom vanity units come in different sizes and styles. You can buy one that meets your requirement and also fits in your bathroom properly. 

Below are some other benefits of vanity units.

  • A mess-free bathroom and a stress-free you

If there is no vanity unit in your bathroom, you will keep all your things on top of the skin and it would look very messy. Also, there is a chance of your things being misplaced and you won’t find them when you require them urgently. So, when you have a bathroom vanity unit you won’t face all these issues as it allows you to store all your essentials and your bathroom is mess-free.

  • Clean your bathroom easily

It becomes a hectic task to clean the bathroom when things are lying around or kept on top of the sink. So, to save yourself from this daunting task, it is best to keep all your things in a vanity unit and it will save your time and efforts too.

  • Modify it as per your need

The best part about bathroom vanity units is that you get to modify them as per your needs and preferences. You can add storage spaces, you can change the drawers, you can select your choice of knobs. 

bathroom vanity units

So, these were some of the benefits of installing a vanity unit in your bathroom. Now that you are all set to redesign your bathroom with vanity units, how about getting a fixed shower head installed too? 

Upgrade your bathroom in minutes with a fixed shower head and enjoy power and performance at the same time. It will give your bathroom a clean and modern look. 

Further advantages of a fixed shower head are discussed further. 

Advantages of Fixed Shower Heads

  • Gone are those days when you had no design options to choose from for shower heads. In today’s modern world, fixed shower heads come in various styles and designs for you to choose from.
  • These shower heads are durable and this benefit makes them the most preferred choice. Many fixed shower head models last 10 years or longer without requiring replacement or any plumbing expenses.
  • They provide you with a very comfortable and convenient showering experience because they have a large spray area that means the water is sprayed in properly.

So, give your bathroom a new look and make it more spacious with bathroom vanity units and fixed shower heads.