If you are a businessman or website owner, you know the importance of getting more traffic to your site. Traffic to a website is a significant driver and indicator of the growth of your business. In fact, it is a great way for business owners to know how well their marketing techniques work for their business’s growth.
More website traffic can also help you get better insight about your audience so that you can make better decisions that cater to them. Getting more and improved traffic to your website also helps you generate more leads and improve conversions. In short, it is a way to get more customers and boost sales. If you want to generate more traffic to your site, you need to get on top of the latest advanced SEO techniques for 2020. For more information in that regard, read below.
What is search engine optimisation?
Search engine optimisation or SEO is a familiar term for many people, and while it may sound simple there can be a lot to it. The main purpose of SEO is bringing traffic to a website organically. A wide range of techniques, data, tools, and content is required to bring a big number of traffic to a website, and even more importantly, the right traffic that has interest in buying your wares and services. Creating backlinks and improving content quality are just some examples of the significant factors in a search engine optimisation package to boost search visibility. If you are a business owner with a website and you optimise your web pages, you will get much better traffic that will improve sales and revenue.
Here are the best-advanced techniques in 2020 to bring more traffic to a website.
Use the power of journalist keywords
Backlinks are an amazing way to optimise a website. And you can create excellent backlinks with the help of journalist keywords. These are the terms used by journalists when searching for information for their queries. The pages of a website can improve its ranking by using journalist keywords. Let journalists find your site and cite the info of it in their articles.
Improve time on the website by using animated images
Google rankings have a relation with time on site. Using animated images with high resolution is the best way to improve the time on your site. People avoid skimming if you are using animated images on a website. They will spend more time at the areas you place them on your website to watch the animation and may do so several times. Visually engaging with your content is a great way to pique their interests, and they’re more likely to read your content afterwards. Additionally, when people spend more time on your website, the page will be considered more valuable on Google and as a result it will also rank better. It is certainly an advanced SEO technique to boost website traffic.
Take advantage of featured snippets
If you search something on Google, you can often see featured snippets. The site featured in the snippet can bring more traffic to their web pages, as after reading the snippet people often want to click and find out more. Try to bring more traffic to your website by using pages that already rank well on Google. Identifying long-tail keywords that help your website rank on the first page of the search engine results page or ‘SERP’ is beneficial for this. With the help of any keyword-tracking tool, you can get a list of your appearances on the first page of all the major search engine giants. Addressing the query especially more helpfully and clearly to the current optimised snippet is a great way to get your site on featured snippets.
Improve the performance of pages by adding FAQ structured data markups
A successful way to improve the click-through rate of a page is by using the FAQ schema. Google introduced it as a content form that shows up as a part of a rich result. The search engine giant displays each question that you have listed through its rich result in a drop-down interactive-style format. The additional space taken up by the SERP results helps websites increase their click-through rate.
Ensure you boost the user experience across your site
Better user experience is the main concern of the sites Google finds and displays. This is because it’s very important in the metrics how many use the site and how long, and sites that are left very quickly will fall in rankings. This is how Google tries to find the best possible results for the query of its users; if other people appeared to enjoy this content, it offers it to others too. A search engine fails in its purpose if it does not bring good results to its users, therefore Google never ranks websites with poor quality content. Search engines aim to ensure the site quality and how easy it is to navigate to improve their own user experience. You will lose your user as well as potential conversions if your site looks outdated, untrustworthy and has a low loading speed. A high bounce rate will negatively affect your rankings; therefore, you need to try to keep this low as possible with an attractive design, easily navigable structure, good content and a fast loading speed.
Use podcasts to build backlinks
Earlier, people have used guest posts to improve their rankings. But now website owners realise that podcasts are better than a written guest post. In fact, you can consider podcasts the new form of guest posts. In order to publish a guest post, you need to search for a suitable site that accepts your guest post. After that, you need to pitch to them and then write a good draft. But a podcast is an excellent link-building strategy in which what you need to do is just show up and be ready to talk and answer some questions. So, see if you can make guest appearances in podcasts, or even better make a small podcast to optimise your website and improve its traffic. Admittedly, this latter one requires more work but it is incredibly valuable when you consider how widely used and popular podcasts are today.
More than half the percentage of traffic to a website is driven by organic search. On average, organic search also has helped increase revenue by 40%. For this reason, digital marketing teams are always working to generate more traffic to a website. In this modern era, the importance of SEO cannot be ignored when it comes to improving website traffic. Many people prefer an organic way of optimising their website for lead generations and boosting conversions. Try the above SEO techniques in order to boost traffic to your site and increase your business.